Thrilling entertainment.
4K HDR.
Our smart TV delivers exciting content in 4K HDR. Even 2K pictures are upscaled to near 4K quality with sharp details and billions of real-world colours, reproduced by our 4K Processor X1™. Clear, natural sound brings movies and music to life for a thrilling experience.
 
Recreating pictures.
Redefining clarity. 
Even your favourites in 2K and HD are upscaled close to 4K quality, thanks to 4K X-Reality™ PRO.
 
Sound with great bass.
X-Balanced Speaker™ was created to fit the TV’s slim design while powering movies and music with clear sound.
 
Beautifully refined. 
Designed with a narrow bezel to keep you focused on the picture. A refined look that blends harmoniously with contemporary decor.
 
Picture.
A clear picture, whatever you watch.
Images filmed in 2K and even HD are upscaled close to 4K. Our 4K X-Reality™ PRO uses a unique 4K database to sharpen and refine pictures in real time, revealing extra details.
 
Every image, alive with vivid colours.
Live Color expands colours of images to the reproducible colours of the TV so everything you see looks vivid and real.
 
Even fast action looks smooth and sharp.
Motionflow™ XR creates and inserts extra frames between the originals. With more images seen every second, action is smoother and sharper.
 
Brightness optimised, tuned to your room.
A light sensor optimises brightness to room conditions, boosting brightness in light rooms and reducing it in dark ones so you always get a suitable picture. 
 
Sound.
Clear acoustics.
Complementing the TVs slimness, our uniquely-shaped X-Balanced Speaker™ drives movies and music with clear sound and rich bass.
 
Dolby Atmos® sound.
Hear movie soundtracks and music playlists with more depth, clarity and detail. Dolby Atmos® draws you in deeper for seriously immersive spatial sound. 
 
Game Features.
 
Jaw-dropping graphics. Immersive soundscapes. Game on.
Be right at the heart of the action with BRAVIA™. Awe-inspiring scenes, atmospheric sound and exclusive new features bring your go-to games to life like never before.
 
Auto HDR Tone Mapping. 
Auto HDR Tone Mapping instantly optimises HDR settings during your PS5™ initial setup. Even in dark shadow and bright highlights, you’ll see fine details and true colours.
 
Auto Genre Picture Mode.
BRAVIA™ automatically switches into Game mode with PS5™ to minimise lag and maximise responsiveness. It switches back to Standard Mode when watching movies for more expressive scenes.
 
One place for all your game settings.
Never has it been easier to fine-tune your game status, settings and assist functions. All the essentials are at your fingertips for ease and comfort.
 
Smart Features.
What you want to watch all in one place
Browse 700,000+ movies and TV episodes from across your streaming services, all in one place and organised into topics and genres based on what interests you. Google TV.
 
Just use your voice to control your TV with help from Google.
Your TV is more helpful than ever. Ask Google to find movies, stream apps, play music, and control the TV - all with your voice. Even get answers, control smart home devices, and more. Just say “Ok Google” to get started.
 
Connect with your Alexa.
Connect your Alexa enabled devices for seamless hands-free control of BRAVIA™. With Alexa, you can power up your TV, change channels, control volume and more.
 
Chromecast built-in™
Stream from your device. Easily cast movies, shows, photos, and more from your phone right to your TV.
 
Compatible with Apple AirPlay.
Stream effortlessly to your TV from your iPhone, iPad or Mac. Watch movies from apps or Safari. Share photos with friends in the room.
 
Easy to wipe, always stays clean.
Say goodbye to dirt and dust. With a flush surface featuring lower buttons and a special polyurethane coating, our remote is easy to wipe and keep clean. All buttons are specially coated with antibacterial material.
 
Design.
A beautifully entertaining design.
With a narrow bezel, this TV looks luxurious and refined. Keeps you focused on the picture, not what's around it.
 
2-way stand, smart and versatile. (55"+)
Choose from a standard setting that focuses you on the picture or a narrow setting for smaller shelves.
 
Slim Wedged Stand
Our beautifully designed stand perfectly matches the TV and harmonises with your room and decor.
 
Claim you FREE 5 YEAR Warranty here