Rich colours. Radiant brightness. Smooth motion
The XR Processor™, inherited from our premium models, delivers vibrant colour, natural brightness, and fluid motion through AI processing—so you can enjoy movies and shows right in your living room.
Over a billion vivid, real-world colours
See the world’s colours with all the vibrance of real life. Our XR Triluminos Pro™ reproduces over a billion of them with the subtle differences from saturation and hue that enables natural shades in every detail.
Unmatched realism with XR Processor™ and AI technology
The XR Processor™ powers BRAVIA 3 II, using AI scene recognition to optimise colour, contrast, and clarity. Every frame is analysed and refined for lifelike realism.
Crystal clear pictures with AI upscaling technology
Rediscover detail. XR Clear Image AI intelligently upscales your favourite content to 4K by restoring details lost during the transmission process. By analysing the original content’s quality, it ensures natural textures and details are preserved without compromising the creator’s original content. Dynamic frame analysis and zone division work together to minimise noise introduced during signal transmission, resulting in a clearer and more natural image.
Individually calibrated. Consistently flawless
Behind every BRAVIA is meticulous craft. By factory calibrating each panel one by one, we remove variations and ensure consistent, high-quality performance you can rely on.
Cinema comes alive at home
BRAVIA is made for movies. With cinematic sound and stunning visuals, your home transforms into a personal theatre.
Bring cinematic standards home
Experience truly unforgettable movies at home. Our TV supports the rigorous standards of Dolby Vision® and Dolby Atmos® for an unbelievably atmospheric and immersive viewing experience.
Entertainment you love. With help from Google
Google TV™ brings together movies, shows, and more from across your apps and subscriptions and organises them just for you.
Immersive, Dolby Atmos® and DTS:X® sound
Dolby Atmos® and DTS:X®, sound expands beyond the screen with greater depth and detail. Whispers feel near, effects travel wider, and every scene draws you deeper into the story.
Uniquely shaped for clearer sound and deeper bass
Clarity is crucial. Unlike conventional TV speakers where sound waves can become blurred, our X-Balanced Speaker™ with its uniquely-shaped diaphragm reduces distortion for improved sound resolution.
Auto Genre Picture Mode
BRAVIA automatically switches into Game Mode with PS5® and PS5® Pro consoles to minimise lag and maximise responsiveness. It switches back to Standard Mode when watching movies for more expressive scenes.
Auto HDR Tone Mapping
Auto HDR Tone Mapping instantly optimises HDR settings during your PS5® and PS5® Pro console initial setup. Even in dark shadow and bright highlights, you’ll see fine details and true colours.
Stream PlayStation® games to your BRAVIA
Control your PlayStation® remotely wherever you have a compatible BRAVIA connected to the internet. The PS Remote Play app lets you control your PS5®, PS5® Pro or PS4™ console from another room or location like a friend's house.
One place for all your game settings
Never has it been easier to fine-tune your game status, settings and assist functions. All the essentials are at your fingertips for ease and comfort.
Harmonic Presence. Fits naturally in your space
Your eyes stay on the picture, not the frame. With a Flush Surface design and an almost invisible bezel, the TV feels refined, seamless, and naturally at home in your space.
Designed with the planet in mind, smart for all
BRAVIA is designed to harmonise with people’s needs while respecting natural resources. We're accelerating our accessibility initiatives, enabling people who are blind or deaf to use Sony’s devices, and expanding our environmental initiatives by incorporating recycled plastic into our products. Entertainment becomes more inclusive and enjoyable for all.
A remote for everyone
A newly designed inclusive remote. Created with feedback from end users, it features bigger buttons, distinct shapes, and clearer spacing for easier navigation by touch. A new wave-textured back improves grip and comfort, while the Remote Finder function helps locate the remote—valuable for all users, including those who are blind or have low vision.
Stand Width
43" - W79.2cm
50" - W90.5cm
55" - Narrow W45cm or Wide W101.5cm
65" - Narrow W61cm or Wide W123.7cm
75" - Narrow W66cm or Wide W146.9cm
85" - Narrow W80.9cm or Wide W166.1cm
100" - W199.8cm
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