Highlights
1. Modern Frame Design with Wireless One Connect - Designed to blend in seamlessly like a real picture frame
2. Glare Free with Neo QLED - Nothing gets between you and the picture
3. Samsung Vision AI Companion - Ask your TV anything and get instant answers
4. Art Mode - TV, artfully done
Design
What makes art on The Frame look like real art?
Designed to blend in seamlessly like a real picture frame
Modern Frame Design with Wireless One Connect
A TV that doubles as a picture frame - The Frame Pro’s beautiful bezel design can be customised to blend into your décor like a stylish picture, bringing finesse to your feature walls and enhancing your entertainment with digital art work and TV viewing, all in one.
Eliminate cable clutter
Wireless One Connect Box
Set-up mess-free and with wireless freedom with a seamless compact box that connects all your devices in one simple place. Store it anywhere within 10 metres for a clutter-free solution that keeps your space as minimalist as you need while you watch and play wirelessly.
A flush fit to the wall
Slim Fit Wall Mount
Included in-box, the Slim Fit Wall Mount brings The Frame near flush to the wall for a seamless look that brings a modern touch to your home. Combined with sleek profile of the TV, it creates a refined gallery look in your home.
Switch up your style
Customisable Bezels
Designed to give your TV the look of a true picture frame, you can personalise your TV with customisable bezels to match your mood and style. Change the look of your room with ease, adding different colours to perfectly complement your décor and enhance your favourite digital artworks.
Flexible design that fits your space
Height-adjustable Stand
With the Height Adjustable Stand, you can raise or lower The Frame to better align the screen with your eye level or create space for devices like a soundbar, giving you greater flexibility in how you set up your space.
Art
How does The Frame create a personalised art gallery at home?
Stream complimentary pieces of art
Art Store Streams
Explore a specially curated complimentary collection of artwork, streamed directly to The Frame TV. Access a selection of 30 handpicked artworks every month, curated by professionals, and thoughtfully themed.
A global art gallery at home
Samsung Art Store
Transform your screen into your curated gallery. Art Store gives you access to over 5,000 iconic works, from legendary artists and world- class museums, to modern collections that evolve with the seasons. Whether it’s classic, contemporary or something new, there’s always art that fits your moment.
Where your artistic journey begins
Art Home
Art Home helps you organise, browse and manage your favourite pieces on The Frame. You can create playlists, group artworks by theme and adjust how they appear, allowing you to create a truly personalised experience.
Brightness Sensor
Enjoy better viewing and artwork gazing with adaptive colour and brightness to work with your lighting.
Motion Sensor
A TV that lives for your living space with dual-function Adaptive Sensors that automatically switch your TV to Art Mode when you're nearby, and switches off to save energy when you leave.
Mat Canvas & My Photo
Exhibit your personal photos like art on The Frame's Matte Canvas. Transfer pictures from your smartphone or USB to your TV and shuffle between 5 different layouts and 16 colour options in Art Mode. It's the perfect way to display all your best memories.
Picture Quality
How does The Frame's picture quality elevate the art it displays?
Elevate your TV viewing with brilliant visuals
Glare Free with Neo QLED
Experience brilliant television and gallery-worthy art, without distracting reflections. Neo QLED with Quantum Mini LEDs delivers rich contrast, vivid colour and sharp detail, while Glare Free technology ensures everything looks clear and beautiful - day or night, on or off.
Nothing gets between you and the picture
Anti-Glare Technology
Don't let sunlight or reflections from nearby lamps interfere with your viewing experience. With Anti-Glare Technology, you can clearly see what's on screen, and appreciate the textured details of the art as they were meant to be. Enjoy the art as the art, the TV as the TV.
How does Samsung Vision AI elevate your experience with The Frame?
Ask your TV anything and get instant answers
Samsung Vision AI Companion
Samsung Vision AI Companion acts as a private guide for The Frame. Whether you're asking for design ideas, style inspiration or local insights - it instantly delivers video and image responses, turning your discovery into a deeply personal experience.