Highlights.
1. Modern Frame Design and BezelBorders on brilliance
2. Art ModeTV, artfully done
3. Stunning Picture Quality with QLED Beautiful art and entertainment
4. Samsung Vision AISamsung Vision AI meets The Frame
 
TV when it's on, art when it's off
 
Modern Frame Design & Bezel
A TV that doubles as a picture frame - The Frame's beautiful bezel design can be customised to blend into your décor like a stylish picture, bringing finesse to your feature walls and enhancing your entertainment with digital art work and TV viewing, all in one.
 
Slim Design & Slim Fit Wall Mount In-Box
Included with The Frame TV, the Slim Fit Wall Mount is crafted for a sleek, seamless look that brings a modern touch to your home. It keeps your TV close to the wall, creating the appearance of a stunning, hanging picture frame.
 
Customisable bezels
Personalise your The Frame TV with quick, clip-on customisable bezels to match your mood and style. Change the look of your room with ease, adding different colours to perfectly complement your décor and enhance your favourite digital artworks.
 
Height Adjustable Stand
The Frame can easily be made to fit your home setup. With the adjustable TV stand design, you can set the TV to your preferred height and make room for a soundbar and other devices.
 
Art Mode
Make your TV more than a black screen when it's off - turn it into an ever-changing gallery of art with a vast collection of artworks that you can pick and choose to set your mood, with rich and authentic Pantone-validated colour. Even better with no screen burn worries.
 
My Photo
You can easily upload and exhibit your own photos or a new family portrait from sources like Google Photos or iCloud Photos. Simply send your photos to The Frame Pro via SmartThings for easy display on your TV and Smart Display at home.
 
Brightness Sensor
Enjoy better viewing and artwork gazing with adaptive colour and brightness to work with your lighting.
 
Motion Sensor
A TV that lives for your living space with dual-function Adaptive Sensors that automatically switch your TV to Art Mode when you're nearby, and switches off to save energy when you leave.
 
Matte Canvas
Choose from a variety of matting options to beautifully frame your artwork, and with Art Mode, enjoy 5 layout styles and palette of 16 colours to blend with your home decor. Want to set the perfect mood? Adjust the gallery settings to enhance the realism of your art and create the ideal atmosphere.
 
Stunning Picture Quality with QLED
The Frame can do more than just beautifully display art. Equipped with an impressive QLED display, it delivers excellent visuals for your favourite entertainment, whether it's movies, sports, gaming or more.
 
Matte Display
Experience a TV with an anti-reflective appearance, whether it’s on or off. The glare-free Matte Display means distraction-free television and brilliant clarity of digital artworks. Whether you’re in a bright or dark room, The Frame blends into your décor beautifully.
 
PANTONE Validated
Meet fully authentic colour expression, validated by PANTONE. The Frame reproduces rich colours and textures of your favourite artwork, with high colour fidelity. And with Matte Display that reduces glare, you can enjoy an authentic art viewing experience.
 
Quantum HDR
Want to see exactly what’s lurking in the shadows of that terrifying scene, or witness the true beauty within that sun-soaked beach? See the detail in every scene with boosted brightness and colour for immersive, vivid viewing.
 
SolarCell Remote
Consciously crafted, the universal remote charges on indoor light and keeps its charge from Radio-Frequency power harvesting, so you don't need any disposable batteries.
 
Samsung Vision AI
Enjoy new features with Samsung's Vision AI, now in The Frame. This next-level intelligence allows your TV to better recognize and adjust to your needs, delivering a variety of new opportunities for entertainment.
 
NQ4 AI Gen2 Processor
Our powerful 4K AI processor upgrades everything you watch, with intelligent enhancements to your 4K entertainment. Powered by 20 neural networks, enjoy optimised brightness, depth, contrast, motion, sound and resolution - for an exceptional 4K experience.
 
Generative Wallpaper
Create visuals that match your mood. Whether you're hosting, unwinding or relaxing, our AI-powered wallpaper creates stunning one-of-a-kind visuals that transform your space.
 
AI Sound Pro
Experience sound that adapts to what you're watching, and where you're watching it. From Adaptive Sound Pro that adjust to your room and optimises audio for your content, to Active Voice Amplifier that enhances dialogue to combat background noise and distractions. Enjoy perfectly balanced audio, every time.