Make your own TV
A masterpiece in its own right, The Frame is a stunningly slim TV that you’ll want to watch even when it’s off. More than just a TV – it’s a glare-free canvas that can be endlessly transformed to showcase the things you love in your home, inspiring you to reinvent your everyday space. Each and every day.
 
Top 4 Features
1. Art Mode - TV when it's on, Art when it's off
2. Matte Display - Reduces unwanted glare
3. Modern Frame Design with optional customisable bezel
4. QLED 4K TV technology
 
Experience glare-free picture viewing.
Matte Display.
Tired of seeing distracting glare on your TV screen? The Frame's ground-breaking Matte Display overcomes this problem as it absorbs reflections - so even in bright light you'll have the best possible viewing experience. It also helps your TV look just like a picture frame, so you can enjoy beautiful artwork on a glare-free canvas.
 
Designed to look just like a picture frame.
Modern Frame Design.
The Frame is a stunningly slim TV that you'll want to watch even when it's off. This elegantly minimal TV with tidy cables even hangs just like a picture frame, near flush to the wall, so it'll blend beautifully with your home.
 
Style The Frame, your way.
Customisable Bezels*
Switch up the colour and style of your Frame TV with customisable bezel frames.* Designed to look just like the edges of a picture frame, it's never been easier to customise The Frame TV to work with your taste, space or simply the artwork on display. It’s quick and easy to swap them whenever you fancy a change – all it takes is a snap to switch things up and refresh your everyday space.
 
TV when it’s on, Art when it’s off.
Art Mode.
Instead of turning into a black screen, The Frame transforms into a showcase of beautiful artwork and photography when it's turned off, allowing the TV to become part of your décor. Enjoy your favourite pieces for as long and as often as you like with no screen burn worries – guaranteed
 
Bringing world-class galleries to you.
Art Store.
Access over 2,000 beautiful works of art from world-renowned institutions on the Art Store* – spanning iconic classics to contemporary stunners – to find the perfect piece that matches your every occasion.
 
Frame your most-loved moments.
My Photo.
Elevate your photos to new artistic heights. It's easy to upload and exhibit your own photography or a new family portrait on your TV – simply send your photos to The Frame TV via your smartphone* or a USB flash drive.
 
Your art, your way.
Matte Canvas.
Choose from different matting options to style up your art, making your piece look even more realistic. With Art Mode, you get 5 different types of layout styles and a palette of 16 different colours to find the perfect fit with your home.
 
Senses your presence.
Motion Sensor.
When you’re in the room, the Motion Sensor detects your presence and automatically turns the TV to Art Mode, so you can enjoy art while you’re there. When you leave, it turns off into standby mode to save energy.
 
The ideal way to appreciate art, in any light.
Brightness Sensor.
The Brightness Sensor detects ambient light and automatically adjusts the screen’s brightness and colour tone to perfectly match the art piece on display.*
*Brightness sensor performance may vary depending on the ambient brightness level.
 
Minimal fuss, maximum view.
Slim Fit TV Wall Mount & One Near-Invisible Cable.
Effortlessly wall mount The Frame near flush to your wall using the Slim Fit Wall Mount, which comes in the box with the TV. And with the One-Near Invisible Cable you won’t have to worry about cable management as you can have just one cable for all your connections.
 
Take your view to new heights.
Height Adjustable Stand.
The Frame is flexible enough to work with your home set-up too. Thanks to the adjustable TV stand design, simply set your TV at the height of your liking to make room for your soundbar.
 
Naturally bright and colourful picture.
Powered by Quantum Dot.
See everything you watch come to life with greater detail and realism. Samsung's Quantum Dot-powered TVs transform light into lifelike and accurate colour – validated by Pantone. The result? A naturally bright and colourful picture in over a billion cinematic colours.
 
An intelligent AI processor that automatically optimises the picture and sound.
Quantum Processor 4K.
Think of the processor as the brain of the TV. The smarter the processor, the better your experience will be - and this processor introduces AI to optimise your content. It adjusts the brightness and upscales the resolution of what you're watching to 4K, even if it wasn’t filmed that way.
 
Easy on the eyes.
EyeComfort Mode.
Brilliant viewing, no matter the time of day. Sit back, as The Frame automatically readjusts TV brightness settings depending on the time of day, so it's always easy on the eyes.
 
Smarts Features.
SmartThings.
Control your smart home from your TV
Control the devices in your connected smart home through your TV. From game consoles to Bluetooth speakers and 1000s of smart devices, this TV gives you simple control*. You can monitor home cameras, or see who’s at the door from the comfort of your sofa. Finally, smart living – made simple.
 
Samsung TV Plus
Entertainment for every day. Always for free.
Watch 1000s of TV shows and movies, for free, with Samsung TV Plus. Get instant access to live and on demand entertainment like The Jamie Oliver Channel and American Idol only on Samsung.  Stream the latest news on CNN and catch-up on kids shows, sports highlights and more with no strings attached.
 
Cinematic sound reimagined.
Dolby Atmos®*
Dolby Atmos technology delivers a sound experience that you can feel all around you*. It works with the TV's 4 built-in speakers to create an incredibly immersive impression of sound. When a helicopter flies overhead in your favourite blockbuster, it feels like it is actually flying over you.
 
Samsung TVs and soundbars play together in perfect harmony.
Samsung Q-Symphony.
Heighten your viewing experience with the benefit of great sound quality delivered from both the TV speakers and soundbar, at the same time. Get the audio experience your Samsung TV deserves.
 
Claim you FREE 5 YEAR Warranty here